Since 2002, founder and CEO Aaron "Crazy Aaron" Muderick for as long as he can remember, he always had a penchant for putty. He figured with all the advances in science and engineering made in the last 30 years, there had to be ways to improve it. So began his quest... he taught himself chemistry. He learned a bit about physics. And after a whole lot of experimenting, his first batch of Thinking Putty® was born!