The story of Rose in April is one that centers itself around family. Elodie created the brand in 2012, shortly after the birth of her daughter Rose. After working almost 15 years in textile distribution, which served as an excellent school, she had done her time and was ready to venture out on her own.
Why April? Cause April is her dog and for those who know, Rose and April, it is a magical story...! In 2015, while she was enjoying the adventure of creating Rose in April, Elodie was feeling a little lonely in her pursuit, and so, she asked her sister Eugenie to join her. With her background in the textile industry she was the perfect fit and it was the perfect timing.
Rose in April is a brand that reflects the two of them in its joyous feel and beautiful optimism!